COMMUNICATIONS CONSULTANT & PR STRATEGISTSupporting brands to elevate their presence and navigate the ‘new norm’. Experienced communications expert recently returned to Edinburgh after eight years at one of London’s foremost luxury travel PR agencies. From carefully constructed narratives and bespoke strategies to full-service, multi-platform PR campaigns, I work as an extension of your in-house team to amplify your voice and cut through the noise. My experience spans both British and international hospitality brands and goes beyond just the UK media landscape. I have launched some of the most talked about travel brands in recent years and overseen the revitalisation and re-positioning of globally acclaimed heritage hotels. Paying attention to trends and evolving consumer behaviour is at the core of any strategy I curate. Meaning campaigns are timely and story suggestions relevant to media.